Attivo Trail: A Premier 55+ Active Adult Investment Opportunity
Posted on February 25, 2026 at 8:00 AM by Haverkamp Group
2026 will see the start of Haverkamp Group’s third Attivo Trail project in the active adult living space. As one of the most rapidly expanding housing segments in the U.S., 55+ active adult living presents a resilient, high-performing investment category with long-term demographic tailwinds. What makes active adult living a great investment? And why does Attivo Trail have an advantage in the active adult market?
Defining Active Adult Living
Active adult communities are age-qualified (typically 55+) rental neighborhoods designed for people who want to enjoy a low-maintenance lifestyle with access to amenities, social opportunities, and wellness-focused programming.
Unlike traditional senior living:
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No meals or healthcare services are provided.
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Residents live independently—often still working, traveling, or pursuing hobbies.
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Communities are designed for social engagement, wellness, convenience, and freedom.
The Active Adult Living Attraction
Residents typically fall into a few key groups:
Active, independent adults in their late 60s to early 70s
“Solo agers” seeking community
Homeowners looking to right-size
“Baby Chasers”
Why Active Adult Living is Growing so Quickly.
The demand for active adult communities has skyrocketed in the last decade. A few key trends are driving this growth:
Longer, healthier lives
Adults are staying active well into their 70s and 80s and want environments that support wellness and social engagement.
Desire for freedom and flexibility
Residents want to spend more time traveling, enjoying hobbies and connecting with others. Not maintaining a house.
A stronger rental mindset
More older adults are choosing to rent, valuing simplicity, convenience, and fixed monthly expenses.
Social connection matters
Isolation is a growing issue among older adults, and purpose-built communities offer daily opportunities for engagement.
Why Active Adult is a High-Performance Investment.
Occupancy Stability
Active adult communities consistently outperform other housing types in occupancy. Nationally, these properties average 94% occupancy, including newly opened communities still in lease-up, while stabilized assets often maintain 96–98% occupancy.1 This stability reflects a deep and growing renter base with limited supply competition.
Expanding Renter Demographics
Adults aged 65–74 are the fastest-growing renter cohort in the U.S.1, increasing from 6% to 10% of renters over the past decade. Over the next 10 years, an estimated 2.2 million adults 65+ are projected to enter the rental market1—driving long-term demand and strong absorption for active adult communities.
Low Penetration
With an average national penetration rate of just 0.5%1, the active adult segment remains dramatically underserved compared to traditional senior housing at 11%.1 This low saturation provides a significant runway for new development and asset growth—particularly in markets seeing strong migration, employment growth, and upward-trending home values.
Premium Rents + Strong Resident Retention
Active adult renters pay a premium over conventional multifamily to access amenity-rich, age-targeting living. At the same time, communities experience retention rates of 75–80%1, significantly outperforming multifamily (50%) and traditional senior living (40%)1. This retention strengthens long-term NOI, reduces turnover expenses, and supports rent growth even during economic fluctuations.
Favorable Valuation Trends
Historically, stabilized active adult assets have traded at cap rates lower than multifamily, single-family rentals, and senior housing due to consistent NOI performance and low cap-ex needs. Some high-quality communities have even traded below 4% cap rates prior to 2022.
The Attivo Trail Advantage
Attivo Trail—Haverkamp Group’s active adult brand—delivers Class A design, lifestyle programing, and highly marketable amenities that drive consistent demand and strong lease-up performance. With premium finishes, thoughtfully curated amenities, and an operational model built for stability, Attivo Trail capitalizes on the active living product type.
Click the image to watch Inside the Investment: Attivo Trail for an in-depth view on the Attivo Trail Advantage.
Purpose-Build Design for the 55+ ConsumerAttivo Trail communities feature modern, rightsized residences complemented by community-focused spaces and indoor and outdoor recreation amenities—all tailored to attract and retain the active adult demographic. |
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Lifestyle Programming That Drives Value |
Active adult living thrives on social engagement. Attivo Trail’s model blends community-led activities with structured programming, creating a vibrant culture that boosts retention, increases renewals, and enhances long-term asset performance. |
Strategically Selected MarketsOur communities are located in high-growth, middle-to-upper income submarkets with excellent access to retail, healthcare, trails, and major employment centers—key criteria that drive leasing velocity and long-term stability. |
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Experience Among 55+ Active Living Communities |
Attivo Trail Omaha will be the third property developed by Haverkamp Group within the 55+ active adult product type. Over the last decade, Haverkamp Group has built and stabilized over 400 units across two Attivo Trail communities. |
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With strong demand, low penetration, and a compelling value proposition for both renters and investors, Attivo Trail delivers a modern, scalable, and resilient investment opportunity aligned with the future of housing. |
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The Haverkamp Group Proven Process
With a vertically integrated approach, Haverkamp Group manages every phase of the process from design, development, and construction, to property management and financial optimization, ensuring robust returns and high-quality properties.
Invest alongside Haverkamp Group to capture the growth of the 55+ active adult market and secure long-term, differentiated returns in a category built for the next generation of aging adults.
Learn more about investing with Haverkamp Group
Sources:
- National Investment Center for Seniors Housing & Care. “Active Adult Rental Properties.” Nov. 2024.
